A dedicated SEO programme for Encool. Foundation fixes, a tiered UK keyword strategy and a focused attack on the trade and wholesale market, built to put a brand new site in front of ready-to-buy installers and collectors before competitors notice the gap, all measured in plain numbers.
Nearly every buying decision now starts on a screen. Whether a customer is referred to you, sees you in the feed, or searches with intent, the first thing they do is look you up, and what they find decides whether they call you or your competitor. Encool has a real opportunity to own that moment.
Encool launches into a genuinely favourable position. UK wine cellar cooling is a low competition, high intent niche, and the trade and wholesale side you are targeting, wine cellar builders, HVAC firms, AC installers and refrigeration engineers, is barely contested in search. Almost every competitor talks only to homeowners. The catch is that encool.co.uk is a brand new domain with no authority, no rankings and a handful of launch issues already holding it back. This proposal fixes the foundations first, then builds the visibility: own the core niche terms, win the trade, reported in numbers you'll actually understand.
One agency, every channel, zero compromise. Each pillar below has a Month-1 build, then ongoing work every month after, run by the same in-house team and rolled into one monthly report, so you never have to chase six suppliers for one answer.
Everything else runs on this. We repair the launch issues found in our review, then build the technical and on-page groundwork Google needs before a brand new domain can rank.
Data-driven SEO that compounds over time. We take the mystery out of search, target the terms UK buyers actually use, and build the lasting visibility that turns clicks into enquiries, without paying per click forever.
Dedicated landing pages for installers, HVAC contractors, refrigeration engineers and wholesale buyers. Low search volume, almost no competition, and every conversion is a repeat trade account rather than a one-off sale.
Content that answers the questions installers, specifiers and collectors actually ask. Sizing, ventilation, split versus self-contained, commissioning. Written for people first and search engines second, the order that actually wins.
One team. One report. Every channel above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the metrics that show what's working and where your money is going.
Tiers are ordered by commercial priority, not search volume. Tier 3 is the smallest by volume and the most valuable per visitor, because it is where repeat trade accounts come from.
UK searchers use "conditioning" and "conditioner" as heavily as "cooling". We target both vocabularies from day one.
These match the product range pages already on the site. Each page gets optimised for its configuration term, which is exactly how specifiers and installers search.
Your stated target market. Low volume, almost no competition, and each conversion is a repeat trade relationship. These terms get dedicated landing pages, not just blog posts.
These feed the content programme and capture buyers earlier in the journey, including the hospitality and architect audiences already represented in your testimonials.
Google now answers questions directly at the top of the page, and more buyers are asking tools like ChatGPT "what cooling unit do I need for a 15m³ wine cellar?" Getting Encool named as that answer is called Answer Engine Optimisation, and it runs on the same foundations as the SEO and structured content work, so you're building for both at once. Your existing calculator tool and technical specs are a genuine head start here.
More searches now end without a click, because Google or an AI tool answered the question on the spot. The businesses that get mentioned in those answers are the ones with clear, well-structured content. Getting ahead of this now means Encool is the name that comes up, whether the buyer is an installer on Google or a collector asking an assistant what their cellar needs.
No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.
We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.
All pricing is in Australian Dollars. One one-off setup fee covers the Month 1 foundation work, then a single monthly Growth retainer runs the programme. Month to month with no lock-in contract, and it can be scaled as the business grows.
The bottom line. A one-off $750 AUD in Month 1 fixes the launch issues and builds the foundation. From Month 2, a single $650 AUD monthly Growth retainer runs everything above, including the trade landing pages and outreach that attack your target market while it's still uncontested. As services supplied from Australia to a UK business, Australian GST does not apply, so the figures above are the figures you pay.
All fees are quoted and invoiced in Australian Dollars (AUD). As services supplied by Fresh Digital in Australia to a UK business, Australian GST does not apply. The one-off setup fee of $750 AUD is invoiced in Month 1. The monthly Growth retainer of $650 AUD begins in Month 2 and is invoiced on the same date each month. Both retainers are month to month with no fixed term. Performance targets are objectives based on current data and are not guarantees. This proposal is valid for 30 days from issue.
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